Press Service of the New Work Evolution

The entry of the Messe Karlsruhe press center

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Press event

Press talk "New Work - brave new working world for all?"

Wednesday, May 24, 2023, 9 a.m., meeting point at the main entrance (admission to the action hall).

Moderator Jennifer Laue, People Manager at Messe Karlsruhe, will talk with experts about how the new world of work can actually lead to greater employee satisfaction, what companies need to do to successfully implement New Work, and what to consider along the way - especially in challenging industries. After the panel discussion, there will be time for press representatives to exchange ideas, ask questions and interview the panelists.


Saskia Eversloh is an expert in New Work, strategic communication and employee participation, as well as co-author of the NewWorkPlaybook and author of the New Work Knigge. For her, dialog is the foundation of transformation. Only by comparing management goals and employee concerns can fields of action and effective New Work approaches be identified, which then pay off in terms of employee motivation AND corporate success. In this way, a New Work process can also succeed in the mobility industry, in care services and waste collection - and not just in the classic office job.

Kay Mantzel works as a New Work Ambassador at workingwell and has been involved with the new way of working for almost ten years. His focus is on change management and the linking of people, spaces, technology and services. As a manager, he has led various small and large teams and lives a hybrid and transparent leadership culture. Diversity and inclusion are particularly important to him - which also relates to working style and neurodiversity.

Marcus Fränkle is managing director of the award-winning design and conference hotel Der Blaue Reiter. He countered the shortage of skilled workers in the hotel and catering industry at an early stage by making employee orientation the basis of his management style since 2013 in the form of the 7 Pillars Concept. This includes, for example, the four-day week and flexible working time models. This also benefits the guests: happy employees and low staff turnover are also noticeable in the service.

Brigitte Emmerichhas headed the HR department at Messe Karlsruhe since 2019. A fully qualified lawyer, she has specialized in human resources in her career and, together with her colleagues, launched an organizational development process at Messe Karlsruhe two years ago to move toward more agile forms of working. Her main focus is on further developing the corporate culture and a value-driven mindset. The goal: to master challenging times with short, fast decision-making processes and trusting cooperation, while at the same time paying off in terms of employee satisfaction.

Press releases

New Work Evolution:

In-depth discussions on the modern working world, exciting insights into practical implementation of new ideas and provocative questions all took centre stage at the first New Work Evolution at the Karlsruhe Trade Fair Center. Around 13,500 visitors headed to Karlsruhe to find out about new ways of working and learning at both the New Work Evolution and digital education convention LEARNTEC, which took place at the same time. Exhibitors and speakers agreed that while there is huge interest in the topic, there are varying opinions on the definition of New Work. For three days, New Work Evolution offered attendees the opportunity to share ideas and experiences, and learn from each other. Furthermore, exhibitors benefited from an open-minded audience of professionals from all over Germany who were specifically looking for New Work solutions.

"I am delighted that with New Work Evolution we have created a platform where companies can find and share inspiration around the megatrend New Work," says Britta Wirtz, Managing Director of Messe Karlsruhe. "The new trade fair perfectly showcased the advantages of Karlsruhe as a location, as it is a thriving economic hub with a high level of innovation, especially in digitalization. Equally important is the fact that many companies in the region are already pioneers in terms of modern working culture."

"Is this New Work or can it be removed?"

"Freedom, happiness, family, empathy, morality - these are the goals that move the young generation," said keynote speaker and Generation Z expert Felix Behm, who opened the three-day lecture programme of 40 speakers. If young people do not find these in a company, they quickly decide to change jobs, he said. As a result, there is a severe shortage of employees in many industries.

"Is this New Work or can it be removed?" was the question posed by keynote speaker Saskia Eversloh: Companies that have discovered New Work for themselves often only scratch the surface in order to conduct employer branding. In sectors such as public transport or healthcare, which are desperately seeking skilled workers, individual measures can lead to significant improvement. It is important to ask employees directly what they really need in order to work well, and then work collaboratively to implement the corresponding measures, according to Eversloh. Keynote speaker Dr. Lysander Weiß explained that extrinsic motivation such as salary or bonuses would be less likely to lead to long-term success than creative solutions designed to improve co-determination, appreciation, or meaningfulness of work. Julia Bühler, from smart Europe GmbH, commented: "I attended many presentations and gained a lot from the programme: good impulses and a great deal of input, simply to see what is possible, how others do it, where there is potential for the future and innovative new ways of working.”

New Work: Many paths to success

The exhibitors showcased their innovative strength in the field of modern working culture and demonstrated that companies can implement New Work on their premises by adjusting a number of parameters. A perfect match for the trade visitors, who stated in the visitor survey that they came to New Work Evolution to find inspiration (44 per cent), to learn about new products (41 per cent) and to get an overview of the topic, and further training (both 33 per cent). Like Kyra Kafunke, from Deutsche Glasfaser: "We want to learn about new methods and ways of thinking to see what we can implement at our company to continually optimise our strategies."

The exhibitors confirmed the attendees' interest in a new work environment: Nehru Papic, Regional Sales Manager at Bachmann: "We are more than satisfied with the trade show experience. We had such a large crowd that we couldn't even take a breath at times. We were surprised by the audience and the quality of the conversations." Simone Lafargue, founder and CEO of Amaze Growth from Stuttgart, was not only happy about promising leads, but also about the location of the trade fair: "I think it's great that this format is emerging here in southern Germany." "I would say the New Work Evolution has arrived in Karlsruhe to stay," added Frank Skrzypczyk, managing director of Improdo, at whose booth visitors were able to immerse themselves (almost) in their office of the future via VR glasses. "The audience listened attentively, lingered and, as a result, we were able to have long and good conversations."

In the area of consulting and coaching, companies such as Return on Meaning and Work4Purpose explained their strategies for helping companies reshape their culture, structure and mindset in a comprehensive transformation process. Testing and trying things out for yourself was also the order of the day, for example in the workshops at the Drees & Sommer stand and in Framery's state-of-the-art office cubicles. At their joint stand, Steelcase and feco-feederle presented examples of how the office can become an oasis of well-being that combines individuality with functionality. Gabriele Künzig-Hoffmann, Sales Manager at feco: "We were able to have several high-quality conversations, with many getting deeply into the topic and very interested in New Work." And the exhibitors were able to convince with their content too: Around one-third of the visitors stated in the survey that they would close a deal after the trade show.

Synergieeffekte zwischen New Work Evolution und LEARNTEC

Dass es eine gute Entscheidung war, New Work Evolution und LEARNTEC aufgrund ihrer thematischen Nähe parallel durchzuführen, zeigte sich auch am großen Interesse der LEARNTEC-Besuchenden an den neuen Arbeitswelten: Fast 40 Prozent von ihnen gaben an, die neue Messe und das vielfältige Vortragsprogramm der New Work Evolution zu nutzen. Auch im kommenden Jahr wird die New Work Evolution vom 4. bis zum 6. Juni erneut gemeinsam mit der LEARNTEC an den Start gehen. Frank Roth, CEO der AppSphere AG, der die New Work Evolution 2018 als Kongress ins Leben gerufen hatte, und Frank Thieme, Director Market Area I, Messe Karlsruhe, freuten sich über den neuen Marktplatz für Lösungen rund um New Work: „Was ursprünglich als eintägiger Summit begann, ergänzt das Portfolio der Messe Karlsruhe nun als dreitägige Fachmesse mit Vortragsprogramm. Damit heben wir die Veranstaltung sprichwörtlich auf die nächste Evolutionsstufe und können der Relevanz des Themas optimal gerecht werden.“

Weitere Stimmen zur New Work Evolution:

Sven Mylius, Senior Manager, Drees & Sommer (Aussteller): „Die New Work Evolution bietet eine schöne Mischung aus Produktherstellern und Dienstleistern aus den verschiedensten Blickwinkeln der Arbeitswelt. Viele Besuchende hatten eine Vorstellung von New Work, und wenn sie von unserem Stand weggehen, haben sie dann eine völlig neue Vorstellung.“

Karsten Franz, New Work Scout, Work4Purpose (Aussteller): „Tolle Kontakte, aufgeschlossene Menschen, die sich positiv darüber äußern, dass sie auf der New Work Evolution auf angenehme Art und Weise angesprochen werden.

Ivo Hossnofsky, Area Sales Manager, Framery (Aussteller): „Wir hatten sehr gute Kontakte und Gespräche. Das Interesse an unserem Stand und am Thema New Work war groß. […] Manchmal mussten wir in die Tiefe gehen und das Thema erklären. Aber das ist gerade schön, weil man den Menschen ganz neue Einblicke verschaffen kann.“

Rolf Gerlach, Managing Director, Chairholder (Aussteller): „New Work ist für viele Firmen ein Thema, die nach Lösungen, Impulsen und Anregungen suchen. […] Die New Work Evolution ist ein guter Ort, um an einer zentralen Stelle von unterschiedlichen Kompetenzen Antworten zu bekommen.“

Duc Nguyen, emplify GmbH (Besucher): „Die Themen sind sehr relevant, wir sind von einem kleinen in ein größeres Büro umgezogen und finden hier Ideen, wie man die Arbeitsplatzgestaltung optimieren kann. Da wir dauerhaft im Home Office arbeiten dürfen, ist es auch wichtig, das Büro so zu gestalten, dass die Mitarbeiter gerne ins Büro kommen.“

Joy Lienert, Ärztekasse Genossenschaf (Besucherin): „Ich komme aus dem Bereich e-Learning und bin begeistert vom spannenden Angebot der Messe und der Vorträge.“

Steffen Grunert, procedes i-d (Besucher): „Wir haben hier bereits alte Kontakte wiedergefunden und uns mit neuen Kontakten vernetzt. Auch die Vorträge sind uns wichtig, das Thema New Work hat uns zur Messe gelockt.“


Here you will find a compact overview of all the facts, figures and highlights of the New Work Evolution.

Current image material is available for free download during the entire event here.

To the image material

Experiencing the megatrend New Work at first hand

Companies today have to cope with the demands of a rapidly changing VUCA world (1). One reaction of many companies is to break up previous structures and working methods under the keyword "New Work" in order to be able to act faster and more flexibly. However, what exactly New Work means and whether the concept is at all suitable for all sectors and companies will be explained by experts at the new trade fair New Work Evolution from 23 to 25 May at Messe Karlsruhe.

According to the Future Report 2023, New Work is the current megatrend and expression of a new era in work (2). Appreciation and meaningful work are intended to attract and retain skilled workers and at the same time boost productivity. In Karlsruhe, exhibitors from all areas of New Work will use hands-on solutions, practical examples and individual advice to explain how people-centred and purposeful work can succeed. On the Main Stage, 26 speakers will provide information on the various aspects of New Work, from leadership culture and methodology to hardware and software.

On-site audit: Where does a company stand - and what needs to be done?

Exhibitor Venture.idea supports its clients' management in terms of strategy, innovation and organisation. The basis for the management consultancy based in Düsseldorf, Germany, is first to record the status quo of a company and thus to define gaps and the individual starting point for a transformation towards New Work. At the booth, the company offers, among other services, an individual New Work audit with an evaluation directly on site (Hall 3, Stand 3.E29). For Nils Cornelissen, founder of the Berlin consultancy Return on Meaning and also an exhibitor at the new exhibition, New Work is "first and foremost an attitude. It's about creating a workplace culture that promotes enthusiasm and renewal and thus enables people to do more of what they really want and can do." His company advises companies around transformation processes, talent management, culture change and leadership. At the trade fair, Return on Meaning will present, for example, mindfulness hacks for everyday work (Hall 3, Stand 3.C28).

New work culture needs new workspaces - and IT solutions

The experts from Drees & Sommer, leading European consulting, planning and project management company, will explain at their stand how the diversity of the modern working world - whether in the office, home office or further workplaces - and the corporate culture can be depicted in a functional and people-centred way in interior design (Hall 3, Stand 3.E10). New rooms for new work is also on the agenda of the joint stand of feco-feederle and Steelcase. The two companies will be on hand to provide information on which office types are suitable for which teams or work situations and what role design, acoustics or furniture play in a productive, feel-good atmosphere (Hall 3, Stand 3.D10). In order for the flexibilisation of the working world to succeed smoothly, collaborative IT tools are also needed - from desk and room occupancy in real time via control of the room climate in offices to data security. Among others, Bachmann GmbH will present corresponding solutions at its booth (Hall 3, Booth 3.D21).

Jennifer Laue is People Manager at Messe Karlsruhe. She says: "One size fits all does not work for New Work. Many paths can lead to a modern and improved work culture. That's what we learned at Messe Karlsruhe: About two years ago, we started to question and improve our structures in order to increase employee satisfaction, to develop team potential and to be able to react more quickly to the needs of the market. We are all the more pleased to be the organisers of the first New Work Evolution in exhibition format and to be able to bring many practical approaches to the tableau for visitors, both on the exhibitor and speaker side."

Information on exhibitors, the programme and tickets is available online at

Note to the press: Press registration for the New Work Evolution is now open at Press tickets are valid for the new trade show as well as for LEARNTEC and the LEARNTEC Congress.

(1) VUCA is an acronym made up of the terms volatility, uncertainty, complexity and ambiguity.

(2) (website visited on 13 April 2023)

From New Work Reflex to Targeted Transformation

You can find the German article here!

New Work Evolution: Lecture program shows versatile aspects of a modern working world

More and more companies are turning to New Work to remain competitive and to attract and retain employees in the long term. At New Work Evolution, the latest addition to Messe Karlsruhe's portfolio, representatives from management, HR development and training, as well as associations and institutions, can now find out which approaches to New Work have proven successful and what experiences others have already made along this path. A program of lectures with more than 15 top-class speakers will cover the entire spectrum of New Work - from new leadership models to digitalization and corporate culture.

Waste collection as best practice and Generation Z: Presentations show the scope of New Work

The opening lecture on the first day of the trade fair on the topic of New Work Generations will be given by Generation Z expert Felix Behm with the title "Kein Bock auf 08/15-Jobs - Was die Generation Z wirklich will!" (May 23, 2023, 10 a.m.). Companies need to ask themselves whether "their employees are just building a wall or a cathedral," Behm said. "Real sense of purpose means being part of the company instead of just a number. Companies that recognize this will have far fewer challenges in the future recruiting enough junior employees and keeping them in the company for the long term." Due to the employee market, Generation Z has the advantage that it can emphatically demand a corresponding culture of appreciation.

Also on the first day of the trade fair, the author and consultant for strategic communication, Saskia Eversloh will explain on the topic of New Work Stories that new forms of work are not only conceivable for classic office jobs. Thus, the title of her lecture is: "Success factor New Work - not only for white collar management: best practices from garbage collection to care services to mail order and DAX-30 companies." (May 23, 2023, 1 p.m.).

Dr. Dewi Schönbeck, Vice President Sales at Steelcase, will speak in the New Work Innovations thematic area (May 25, 12:30 p.m.). Keynote speaker in the fourth thematic block of the new trade fair, New Work Culture, is Lysander Weiß. The management consultant, author and lecturer will highlight opportunities for transformation in his presentation, "With Gentle Change to Radical Improvement: Greater Satisfaction and Productivity through an Optimal Work Environment" (May 23, 1:30 p.m.). Time will be provided after each presentation for attendees to ask questions and exchange ideas with the speakers.

Inform, network, educate around modern work culture

New Work Evolution, initially launched as southern Germany's leading congress for new working environments, is being held this year for the first time as an independent trade fair in parallel with LEARNTEC, Europe's largest event for digital learning in schools, universities and the workplace, in Karlsruhe. More than 20 exhibitors will show trade visitors their products and services for innovative working worlds and modern corporate culture. The spectrum ranges from management consultancies such as Drees & Sommer and New Work Scouts such as Karsten Franz to office furnishers such as feco-feederle and Steelcase. Visitors can also find inspiration and user-specific solutions in the area of IT, a key component of modern, collaborative work environments, with exhibitors such as AppSphere and Bachmann.

"New Work is never a one-size-fits-all approach: what has worked well for one company and led to more agility, short decision-making paths and greater employee satisfaction would perhaps have the opposite effect for another. This makes it all the more important that everyone who is interested in New Work and wants to initiate a change process in your company has the opportunity to inform themselves, exchange ideas and make new contacts. And that's exactly what New Work Evolution offers as the first trade fair of this scope," says René Naumenn, Senior Project Manager at Messe Karlsruhe.

Innovative new exhibition dedicated to modern working environments
LEGO Serious Play at New Work Evolution

The world of work is undergoing seismic and far-reaching changes, with emerging work concepts and technologies becoming the new normal. From 23 to 25 May 2023, Messe Karlsruhe will be hosting New Work Evolution, which will run in parallel with LEARNTEC, Europe's largest event for digital learning at school, university, and work. Around 30 exhibitors from the New Work sector will be showcasing their products and services for innovative working environments, and modern corporate culture. The trade show will feature an exciting programme of lectures by experts on the topic of New Work, as well as numerous best-practice examples and networking opportunities.

The New Work Evolution, masterminded by AppSphere AG, has for many years been Southern Germany's leading congress on modern work concepts and corporate culture. Now it will be held as an exhibition and included in Messe Karlsruhe's own trade show portfolio, with AppSphere AG continuing to support the team with its content expertise as a member of the advisory board.

Logo New Work Evolution

"Digitalisation is changing the culture of cooperation within companies and institutions. As a result, a rethink of new working worlds is required, alongside ways in which the physical workplace can be redesigned," says Britta Wirtz, Managing Director of Messe Karlsruhe. "With New Work Evolution, we are creating a stage here in Karlsruhe, Europe's leading digital hub, for innovative ideas and solutions to further advance the structural change in our working world."

Spotlight on the future of work

During the three days of the exhibition, company decision-makers such as managing directors, HR managers, facility and infrastructure managers, IT managers, planners and consultants, can network and exchange ideas on the topic of New Work. At the same time, New Work Evolution offers exhibitors an ideal platform to showcase products and services from the New Work sector to a specialist and targeted audience.

Lego Serious Play at New Work Evolution

The exhibition will focus on four main themes, which will be reflected both spatially in the exhibition hall and through content in the lecture programme. The topic "New Work Stories", for example, will show best-practice examples from everyday working life, while "New Work Generations" will focus on different age groups and their individual needs, such as New Work working time models and potential benefits. Company culture and mindset in a New Work context are dealt with under the "New Work Culture" banner. And last but not least, "New Work Innovations" will highlight hardware, IT solutions and furniture that focus on people and their work.

For further information and registration forms, please visit the website:

Press Centre: Our service on-site

  • Accreditation on-site
  • New Work Evolution press kit
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The Press Centre will be open for you during the event.

A few weeks before the event, you will find more detailed information about press events at the New Work Evolution 2023 here.

New Work Evolution Press Centre


Portrait Tanja Stopper
Tanja Stopper
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