Press Service of the New Work Evolution

The entry of the Messe Karlsruhe press center

We will be happy to support you in your work and provide you with material in words and pictures for your reporting on New Work Evolution.

Do you need an individual interview, a short statement or are you planning a filming date?

The next NWE takes place from 5 to 7 May 2026.

Please do not hesitate to contact us!

Online accreditation

We kindly ask you to accredit yourself online in advance of NNEW WORK EVOLUTION. On-site accreditation will only be possible in a few exceptional cases.

If you do not have a valid press card, please contact our press officer Katrin Wagner .

Accreditation for the next NWE from 5 to 7 May 2026 will start in January 2026.

We are looking forward to your visit!

Press releases

2025-04-22
Exchange, inspiration and co-creation: new formats at NEW WORK EVOLUTION

The third edition of the trade fair and world of experience NEW WORK EVOLUTION will be launched on May 6, 2025 with a number of new features. In keeping with the theme, four new formats and areas will promote exchange, inspiration and co-creation. In addition to a podcast program, including with host Michael Trautmann from On The Way To New Work, there will be a workshop area for the first time as well as a community area where interest groups such as the Bundesverband Vereinbarkeit will be presenting themselves and inviting people to network.

The three-day event is aimed at managing directors, HR managers, transformation officers, architects and New Work planning offices, among others, and addresses all facets of new work: DE&I, People&Culture, Technology and Office.


Podcast Stage: From Michael Trautmann to Jule Jankowski

For the first time, more than ten podcast formats covering new ways of working, reconciliation, new learning and corporate influencing will be recording their issues in front of a live audience in Karlsruhe. The Podcast Stage powered by captureme will open the “Mittelstand digital” format on the first day of the trade fair. Highlights on site include Michael Trautmann from OTWTNW, the two brand.eins podcasters Jule Jankowski (Good Work) and Isabel Gebien as well as Johanna Fink with “Teilzeit Talente”.

With a three-day workshop program, NEW WORK EVOLUTION is also offering its trade visitors the opportunity to deal intensively and practically with new working environments and the associated challenges for the first time. Persolog will kick off the program on May 6: topics include mental health and resilience for managers - as well as methodical information on how employees can be won over to change. The second workshop day, organized by Adacor, will shed light on the technological side of New Work, from process automation to artificial intelligence for HR and knowledge management. Kiki Radicke, Head of People & Culture at Adacor: “For me, New Work means making work meaningful, effective and people-centered - especially in a digital world. Artificial intelligence opens up completely new scope here: it expands the possibilities of employees, relieves them of routines and creates space for creativity, innovation and genuine collaboration.” On the third day of the workshop, Kreissparkasse Böblingen will share what it has learned from modern working culture at regional savings banks - ranging from the transformation journey of Sparkasse Pforzheim-Calw to agility and design thinking.

Community meet-ups on compatibility, new work and corporate influencing

In the new Community Area, initiatives and associations invite their networks to exchange ideas on current challenges in corporate culture, HR and organizational development. Among others, the Bundesverband Vereinbarkeit (May 7, 2 p.m. and May 8, 11 a.m.), the Bundesverband New Work (May 6, 3 p.m. and May 7, 3 p.m.) and the New Learning Lab (May 6, 11 a.m., May 7, 10 a.m. and May 8, 1 p.m.) will be on site. Jürgen Schmitt, financial influencer at Deutsche Bank, will be inviting visitors to discuss corporate influencing on May 6 at 1 pm.

To ensure mental health for visitors and exhibitors alike, even on busy trade fair days, relaxation sessions with Step Ahead will be held three times a day for the first time in the green atrium of Messe Karlsruhe.

NEW WORK EVOLUTION will take place alongside the LEARNTEC trade fair for digital education; tickets are valid for both events. Further information and tickets are available online at www.newworkevolution.en/tickets.

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About NEW WORK EVOLUTION

Originally created as a congress, NEW WORK EVOLUTION became part of the Messe Karlsruhe portfolio in 2022. Since then, the event has been aimed at decision-makers from corporate management, human resources and IT as well as those responsible for training and further education, office managers and other people interested in New Work as a trade fair and world of experience for modern working. In addition to exhibiting companies from the areas of Office, Technology, People & Culture and Diversity, Equity & Inclusion, top speakers, best practice sessions and workshops offer up-to-date insights into all aspects of modern working environments. NEW WORK EVOLUTION takes place annually alongside LEARNTEC.

Further information is available online at www.newworkevolution.en.

2025-03-31
NEW WORK on a growth path

In the TÜV Continuing Education Study 2024, almost half of the companies surveyed stated that adapting to digitalization and New Work is having a massive impact on their companies, with more than a third considering new agile working methods to be a decisive factor. NEW WORK EVOLUTION itself is the best example of how relevant new ways of working have become for many companies: launched in 2022 as a special show at the LEARNTEC trade fair for digital education, it has been an independent trade fair since 2023 with continuous growth in exhibition space and numerous new formats. The exhibitors and partners at NEW WORK EVOLUTION from May 6 to 8 in Karlsruhe will be demonstrating the breadth of the topic.

Around 60 exhibitors and partners as well as more than 80 speakers and podcasters await trade visitors on the four stages in Hall 3. The trade fair and world of experience will focus on the four key themes of People & Culture, DE&I, Technology and Offices.

People & Culture: YourCoaches will be presenting their new management program KOMPASS for the first time at NEW WORK EVOLUTION and inviting participants to a workshop on personality-oriented team development. Perspektur will be presenting its Change Management Playbook and providing information on multiplier training and intercultural change management. Emendare has another trade fair premiere up its sleeve: its modular micro-training is an approach for individually supporting companies on their way to becoming adaptive organizations. The specialist publisher Franz Vahlen will be presenting new products from its editorial team and inspiring specialist literature on New Work, agility and leadership.

Stratos is one of the companies in the Technology category. Its software solution guides companies through decision-making processes in a structured manner and makes New Work methods accessible to traditional companies. Probonio supports the management of employee benefits with its app - whether benefits in kind, meal allowances, mobility budgets and other tax-free offers for employees. Exhibitor Zgoll presents a mixed reality app that bundles existing software applications in buildings, such as room booking, workplace booking and building control, into a single user interface and displays them where they are needed using mixed reality. Adacor's trade fair appearance will focus on artificial intelligence in the HR sector.

DE&I: Berufundfamilie advises and informs about audits on diversity and family-friendly offers at work and university. Kreissparkasse Böblingen offers a look into practice - and presents in workshops how New Work, diversity and mental health are implemented at regional savings banks.

The Office theme block focuses on planning offices and furniture manufacturers. The raum rebellen focus on sustainable and flexible room concepts. Future Office will be providing information about its Active Office solutions, which are designed to encourage more movement in the office. With its “Workspace Performance Insights”, Wow tomorrow makes the quality of offices measurable and shows how well the respective office supports employees in their work.

“Change and empowerment”

Lily Kruse, Future Founder of exhibitor HYBEAM, a provider of mixed reality solutions for hybrid workshops, says: “For me, NWE is an event all about change and empowerment. I always leave the trade fair feeling incredibly empowered, as I've been given new perspectives and tools that I want to implement straight away!” Project Manager Stefanie Ruf: “At NEW WORK EVOLUTION, the boundaries between exhibitors and visitors are blurred - and that's how it should be! Because NWE is a meeting place for like-minded people to exchange ideas. People are convinced of the potential of new forms of work and want to gain inspiration for their own individual challenges here with us.”

NEW WORK EVOLUTION takes place alongside the LEARNTEC trade fair for digital education; tickets are valid for both events.

2025-01-09
‘Studies show that companies that embrace diversity are more creative, more resilient and more successful’

The end of the employer market has set the course for topics such as diversity, inclusion and equality to complement or even trump traditional factors such as salary, job security or leadership. A study conducted by IU International University among 1,200 respondents on the top criteria they use to select their future workplace confirms this change: most frequently mentioned were equal opportunities, work-life balance, openness and acceptance of different characters and personalities as well as meaningful work. The NEW WORK EVOLUTION exhibition in Karlsruhe from 6 to 8 May 2025 will focus on topics such as d, e & i and corporate culture - the online format xChange will provide an initial foretaste with a New Work slot on 30 January. We spoke to xChange speaker Yvonne Weiß, Chief Cultural Officer at Funke Medien Group since one year.

Yvonne Weiß

One year as Chief Cultural Officer at Funke: What were your to-do's in the first few weeks?

Communication, communication, communication. Something new requires a lot of words - but then it also requires action. My recommendation would be to get to work immediately. In addition to developing a cultural mission statement, I developed and proposed a measure within the first four weeks that we were able to implement quickly: family start time, i.e. ten days' paid leave for the birth of a child. I wanted to start off by offering something for men so that people wouldn't immediately say that this is only about promoting women. It's not - and never has been: women don't need to be supported, it's enough not to put any obstacles in their way. We'll find our own way. But back to the dads, and why it's important to look after them: The European Centre for Economic Research and Strategy Consulting published in 2024 that 450,000 fathers in Germany have already changed employers due to a lack of work-life balance, and 770,000 are currently thinking about it. These are huge turnover costs, not to mention the loss of a good colleague. It would therefore be very far-sighted to look after parents.

Equality, inclusion, diversity, equal opportunities regardless of origin - when it comes to culture, there are countless issues in companies. In your experience, what is the biggest obstacle to cultural change?

That a) many people have not yet accepted the fact that Germany has long been a country of immigration and b) employers will have to apply to employees in future instead of the other way round. Is nobody looking at the demographic change?

Does an investment in a diverse corporate culture also pay off economically?

Very. According to studies, companies that embrace diversity are more creative, more resilient and ultimately more successful. This is basically the answer when an employee - almost understandably - asks: What do I gain as a white, healthy, well-educated person from standing up for more justice for the less privileged? What do I care about the fairness approach? Why does this concern me as a non-minority group? Because it's about the success of the company. Mission for ego. If we improve the overall conditions, we can all contribute much more potential and thus have a clear competitive advantage. We increase our innovation capabilities and our productivity. Moreover, without culture everything is nothing. We know Peter Drucker's saying: ‘Culture eats strategy for breakfast.’ No matter how good your strategy is, if it doesn't meet an open culture that is ready for change, it will fail. A positive corporate culture is therefore a fundamental driver of change processes and cannot be valued highly enough for the success of a company.

In a nutshell: What steps do companies need to take to start a corresponding transformation process?

Step 1: Want it. Step 2: Do it. Honestly, it's not rocket science to create the best conditions for everyone. Empowering a minority does not mean less power for the majority. That's just always the fear behind it. We define diversity as a positive alternative to exclusion and unequal treatment; it's about giving everyone the same opportunities and bringing perspectives into our organisation that we currently lack. We need this not only to reflect social reality, but also to tap into new target groups.

Were there any experiences that personally influenced you to dedicate yourself to the topic of cultural change?

Yes, a few. But even without them, I would be convinced that a fair working life and a healthy company climate should be the goal and responsibility of every employer.

Thank you very much for the interview.

INFO:

Yvonne Weiß will be presenting on the role of the chief cultural officer as part of the online event xChange. Free tickets for xChange and the full programme can be foundHERE.

2024-06-04
Trade fair for modern working environments showcases cutting-edge solutions in the spirit of New Work

Pressrelease only available in german!

2024-03-01
Workplace reconciliation policy - the blueprint for successful organisational development
Logo berfundfamilie
berufundfamilie

Remote work and customisable working time models - two of the offerings that are both attributed to New Work and represent measures to improve the compatibility of work, family and private life. In fact, New Work and a family and life-phase-conscious HR policy have a lot in common. Both overlap in terms of measures that lead to increased flexibility in working hours, work organisation and place of work. And they are siblings in spirit, because: Both pursue similar goals as epitomes of the modern and sustainable world of work. From the employees' point of view, these include, for example, greater personal freedom for employees - accompanied by a better work-life balance, more autonomous work and an increase in purpose. Employers use New Work and their commitment to work-life balance to develop as an organisation, increase their employer attractiveness and fulfil their social responsibility, among other things.

But are measures such as those mentioned above enough to achieve these goals? Clearly more is needed, namely a corresponding culture that is actually put into practice. And this is where New Work can learn a lot from a corporate work-life balance policy - both in terms of strategic design and how to avoid succumbing to the lurking dangers.

The be-all and end-all is a systematic structure. Family and life-phase-conscious personnel policy means, on the one hand, structure and, on the other, an ongoing process that corresponds to the degree of development of the respective employer. The berufundfamilie audit shows how both can be guaranteed. In the audit, the procedure includes a survey of the status quo, a needs analysis based on this and the determination of the company's specific development potential - and this at regular intervals, namely every three years. In addition, there is the definition of strategic objectives and, building on this, the development of specific goals and measures. This is where eight fields of action come into play: What needs-based solutions are needed for working hours, work organisation and place of work, i.e. at a strategic level for working conditions? What measures need to be taken to anchor work-life balance issues and shape a corresponding culture within the company? In other words, what needs to be done in the areas of management, information and communication as well as personnel development to ensure that work-life balance becomes a way of life? The berufundfamilie audit also looks at accompanying measures that can be assigned to the areas of additional financial benefits and services - such as emergency childcare or holiday childcare.

Sounds easier said than done - and it is. Systematically addressing work-life balance issues is always also an examination of social and technological developments and, not least, of individuals and our responsibility towards them. All of this must also be in line with the company's objectives. As with New Work issues, the extent to which digitalisation can support the desire for a better work-life balance needs to be clarified. At the same time, possible negative effects must be avoided. The opportunities of more self-determined working through working from home and flexible working hours must not be overshadowed by the risk of work-life blending.

Staying agile and cultivating a culture of error - that's what a family and life-phase-conscious HR policy does. Although it is important to set goals for the strategic anchoring and implementation of measures (for the next three years after an audit), framework conditions can change. For example, there is a restructuring in the organisation or fewer employees use the parent-child room than expected. So keep a watchful eye and make adjustments. The parent-child room can then also be converted into a creative space.

At the berufundfamilie Service GmbH stand, visitors to NEWWORKEVOLUTION can find out how a family- and life-phase-conscious HR policy is sustainably designed with the help of the berufundfamilie audit - which, incidentally, is currently held by 1,000 organisations - and what cultural effects and (business) benefits it has. We can be found in Hall 3, Stand B55 - directly opposite the Main Stage.

Our Managing Director Oliver Schmitz can also be experienced in a speaker slot: 05.06.2024, 14.00 - 14.20.

New Work Evolution@xChange: Online teaser for the trade fair for new worlds of work

The online event xChange has been taking place since the beginning of 2021 in preparation for LEARNTEC - Europe's most important event for digital education - and is increasingly focussing on the topic of New Work. Just four months before NEW WORK EVOLUTION, which takes place alongside LEARNTEC, the free xChange programme and four top-class speakers will provide in-depth insights into the world of modern working. NEW WORK EVOLUTION will also feature exciting online presentations and discussion panels as part of xChange, covering the most popular topics in the field of New Work. Dive in live either from home or from the office and experience everything new about New Work on 31 January. Anyone interested can register free of charge at www.newworkevolution.de/en/xchange.

How companies can successfully counteract the shortage of skilled labour

The online presentations will focus on the areas of Technology, People & Culture, DE&I and Office. Participants include Jörg Staff, Alex Gessner and Corona Feederle.

Jörg Staff, Chairman of the German Society for Personnel Management (DGFP), will be speaking on 31 January from 10:25 to 10:40 a.m. on the topic of "The (R)evolution of work: Impulses & trends on the future of work that have determined the future viability of companies and HR in this decade".

Alex Gessner, Chief Operation Officer and Managing Director at ACI Consulting, will then take over and devote herself entirely to the area of DE&I. In her presentation "Diversity - when will we finally get it right?" on 31 January from 10:45 to 11 a.m., listeners will gain new insights into current developments.

Corona Feederle, Managing Director of feco-feederle GmbH, will be providing information on the latest developments in the office sector from 11:05 to 11:20. Her presentation "How New Work is reinventing the office: Hybrid work as an opportunity and a challenge" will tackle all kinds of difficult questions about the future. "People are coming to the office more purposefully. They value personal interaction, which is difficult to replace with a screen. But they also need private areas to complete their personal tasks - and these should be better than before the pandemic," says Feederle. In this presentation, you will learn how to combine the best of both worlds. How to create a hybrid way of working that utilises the benefits of both the home office and the office. How to promote a culture of togetherness based on personal encounters, creative idea development and strong team dynamics. And how to organise your working environment so that it supports your individual tasks and goals.

New Work Evolution@xChange: Online teaser for the trade fair for new worlds of work

The online event xChange has been taking place since the beginning of 2021 in preparation for LEARNTEC - Europe's most important event for digital education - and is increasingly focussing on the topic of New Work. Just four months before NEW WORK EVOLUTION, which takes place alongside LEARNTEC, the free xChange programme and four top-class speakers will provide in-depth insights into the world of modern working. NEW WORK EVOLUTION will also feature exciting online presentations and discussion panels as part of xChange, covering the most popular topics in the field of New Work. Dive in live either from home or from the office and experience everything new about New Work on 31 January. Anyone interested can register free of charge at www.newworkevolution.de/en/xchange.

How companies can successfully counteract the shortage of skilled labour

The online presentations will focus on the areas of Technology, People & Culture, DE&I and Office. Participants include Jörg Staff, Alex Gessner and Corona Feederle.

Jörg Staff, Chairman of the German Society for Personnel Management (DGFP), will be speaking on 31 January from 10:25 to 10:40 a.m. on the topic of "The (R)evolution of work: Impulses & trends on the future of work that have determined the future viability of companies and HR in this decade".

Alex Gessner, Chief Operation Officer and Managing Director at ACI Consulting, will then take over and devote herself entirely to the area of DE&I. In her presentation "Diversity - when will we finally get it right?" on 31 January from 10:45 to 11 a.m., listeners will gain new insights into current developments.

Corona Feederle, Managing Director of feco-feederle GmbH, will be providing information on the latest developments in the office sector from 11:05 to 11:20. Her presentation "How New Work is reinventing the office: Hybrid work as an opportunity and a challenge" will tackle all kinds of difficult questions about the future. "People are coming to the office more purposefully. They value personal interaction, which is difficult to replace with a screen. But they also need private areas to complete their personal tasks - and these should be better than before the pandemic," says Feederle. In this presentation, you will learn how to combine the best of both worlds. How to create a hybrid way of working that utilises the benefits of both the home office and the office. How to promote a culture of togetherness based on personal encounters, creative idea development and strong team dynamics. And how to organise your working environment so that it supports your individual tasks and goals.

Press Centre: Our service on-site

  • Accreditation on-site
  • New Work Evolution press kit
  • Press information of the exhibitors
  • PC workstations with internet access
  • free WLAN
  • free lockers

The Press Centre will be open for you during the event.

A few weeks before the event, you will find more detailed information about press events at the New Work Evolution 2026 here.

Model of New Work Evolution Press Centre

Pressekontakt

Portrait Katrin Wagner
Press
Katrin Wagner
T: +49 (0) 721 3720 2308