New Work Evolution: "Here to Stay"
Inaugural trade show celebrated a successful premiere in Karlsruhe
"Is this New Work or can it be removed?"
"Freedom, happiness, family, empathy, morality - these are the goals that move the young generation," said keynote speaker and Generation Z expert Felix Behm, who opened the three-day lecture programme of 40 speakers. If young people do not find these in a company, they quickly decide to change jobs, he said. As a result, there is a severe shortage of employees in many industries.
"Is this New Work or can it be removed?" was the question posed by keynote speaker Saskia Eversloh: Companies that have discovered New Work for themselves often only scratch the surface in order to conduct employer branding. In sectors such as public transport or healthcare, which are desperately seeking skilled workers, individual measures can lead to significant improvement. It is important to ask employees directly what they really need in order to work well, and then work collaboratively to implement the corresponding measures, according to Eversloh. Keynote speaker Dr. Lysander Weiß explained that extrinsic motivation such as salary or bonuses would be less likely to lead to long-term success than creative solutions designed to improve co-determination, appreciation, or meaningfulness of work. Julia Bühler, from smart Europe GmbH, commented: "I attended many presentations and gained a lot from the programme: good impulses and a great deal of input, simply to see what is possible, how others do it, where there is potential for the future and innovative new ways of working.”
New Work: Many paths to success
The exhibitors showcased their innovative strength in the field of modern working culture and demonstrated that companies can implement New Work on their premises by adjusting a number of parameters. A perfect match for the trade visitors, who stated in the visitor survey that they came to New Work Evolution to find inspiration (44 per cent), to learn about new products (41 per cent) and to get an overview of the topic, and further training (both 33 per cent). Like Kyra Kafunke, from Deutsche Glasfaser: "We want to learn about new methods and ways of thinking to see what we can implement at our company to continually optimise our strategies."
The exhibitors confirmed the attendees' interest in a new work environment: Nehru Papic, Regional Sales Manager at Bachmann: "We are more than satisfied with the trade show experience. We had such a large crowd that we couldn't even take a breath at times. We were surprised by the audience and the quality of the conversations." Simone Lafargue, founder and CEO of Amaze Growth from Stuttgart, was not only happy about promising leads, but also about the location of the trade fair: "I think it's great that this format is emerging here in southern Germany." "I would say the New Work Evolution has arrived in Karlsruhe to stay," added Frank Skrzypczyk, managing director of Improdo, at whose booth visitors were able to immerse themselves (almost) in their office of the future via VR glasses. "The audience listened attentively, lingered and, as a result, we were able to have long and good conversations."
Synergieeffekte zwischen New Work Evolution und LEARNTEC
Dass es eine gute Entscheidung war, New Work Evolution und LEARNTEC aufgrund ihrer thematischen Nähe parallel durchzuführen, zeigte sich auch am großen Interesse der LEARNTEC-Besuchenden an den neuen Arbeitswelten: Fast 40 Prozent von ihnen gaben an, die neue Messe und das vielfältige Vortragsprogramm der New Work Evolution zu nutzen. Auch im kommenden Jahr wird die New Work Evolution vom 4. bis zum 6. Juni erneut gemeinsam mit der LEARNTEC an den Start gehen. Frank Roth, CEO der AppSphere AG, der die New Work Evolution 2018 als Kongress ins Leben gerufen hatte, und Frank Thieme, Director Market Area I, Messe Karlsruhe, freuten sich über den neuen Marktplatz für Lösungen rund um New Work: „Was ursprünglich als eintägiger Summit begann, ergänzt das Portfolio der Messe Karlsruhe nun als dreitägige Fachmesse mit Vortragsprogramm. Damit heben wir die Veranstaltung sprichwörtlich auf die nächste Evolutionsstufe und können der Relevanz des Themas optimal gerecht werden.“